What is list price?

I see that Sellery provides the option to base pricing strategies off of list price, what value specifically does this refer to?

List price is a value determined by the creator of the product page for any particular item on Amazon. Ideally, this value represents the MSRP but, in some situations, sellers will either inflate or decrease this value should it result in an outcome in their favor. In other cases, even though a list price is present, Amazon may exclude that value from the information they send through their API to a third party tool like Sellery.

Because of this, we don't often recommend setting a strategy based on this value since it can be somewhat unreliable. 

Below is a screenshot of where list price is located on an Amazon product catalog page:

 

 

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